After Pampering Celebs In Hollywood, This Entrepreneur Is Ready To Take On The Goliaths Of Beauty

Celebrities don’t want you to know that they’re using other beauty products than the ones they endorse, Jean Seo, a skin care expert to Hollywood stars, says.

Seo has spent the last decade catering to the who’s who of Beverly Hills with her anti-aging skin care line, Èvoluè.  But now she’s launching a more affordable option, Luè, which is already available on Amazon and her own site.  Made of natural, and often organic ingredients, Seo’s new line is as much a business as it is a defiant gesture to the goliaths of the beauty industry. 

“Skin care in America is really messed up.  These companies have so much money for advertising that they make you think you need all this.  When in reality, it’s just an ugly cycle to get you to buy more and more,” she says.

Jean Seo of Lue and Evolue, two brands made of natural, organnic ingredients, sourced from around the world.  Photo Courtesy of Subject.

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What Does a Healthy Business in the 21st Century Look Like?

Two New Yorkers left the city life to build a “healthy” business in Vermont.   No, it’s not a health food business, but rather, a balanced, holistic business model that the founders of skincare company, Ursa Major, say is still missing in today’s discourse.

“A lot of the businesses we were seeing were just not healthy.  By that I mean, the culture, the way they treat people, the authenticity of it,” says Oliver Sweatman, co-founder of Ursa Major.

Sweatman and his partner, Emily Doyle, had lived in the city, working corporate jobs.  Sweatman was in finance, a career that tested his limits in many ways, he says.  “I worked like a dog.  Yes, it paid well.  But I spent most of my 20s working.”

When he and Doyle set out to start a business, they wanted to build a model that was more balanced.  “We would spend our weekends in Vermont and the lifestyle, mentality, everything just became more appealing to us.  Here people work hard during the day but then after 5 pm, they’re out riding their bikes, hiking, doing yoga, or just relaxing.  That’s the norm.”

Founders of Ursa Major, Emily Doyle and Oliver Sweatman.  Photo Courtesy of Ursa Major.

Read the full story at Forbes.com.