Teabox sends fresh tea leaves straight from estates to customers anywhere in the world within days
The British drink more than 60 billion cups of tea every year, and it is the second most-consumed drink in the world, after water. Yet the industry has seen little innovation in how the humble tea leaf makes it from the plant to the cup, sometimes many thousands of miles away. Kaushal Dugar, is changing all that.
“The process of getting it to the customer from the tea estate has not changed in nearly 200 years, going back to the days of the British,” says Dugar, who grew up in Darjeeling, a region known for producing India’s champagne of teas. After a corporate career in Singapore, he returned to his roots to help modernise an antiquated industry, steeped in colonial history and its archaic methods.
Teabox, based in the West Bengal city of Siliguri, with a satellite office in Bangalore, fuses tea and tech. The sleek, modern, whitewashed walls of its Siliguri headquarters are more Silicon Valley, than colonial British. In this newly remodelled space, opened in 2016, Dugar and his 95 employees are putting the $7 million (£5.4 million) raised from investors such as Accel Partners, Ratan Tata, and Texan billionaire Robert Bass to work.
Read the full story at Wired.co.uk